Una propuesta de analisis de clientes muy util,…
The topic of this post is an innovative technique for developing a “deep” understanding of your customers – their environment, behavior, concerns, and aspirations – called the Empathy Map. The Empathy Map is presented by Osterwalder in his book, but was originally developed by Dave Gray at XPLANE .
Introducing the Empathy Map
Here’s a snapshot of what the Empathy Map looks like:
The Empathy Map is both a framework and a technique, and it’s typically developed collaboratively by a diverse team by placing sticky notes on a wall. If you’d like to download a template of this poster, you can do so here.
Developing a deeper understanding of your customers by understanding:
- Who they are in their world
- Where they spend their time
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